Some studio development executives, shallow, corrupt, as craven in their bent as the most venal of hedge fund managers, are at their core the most childlike naifs. The people who work for them come to understand that they believe in tooth fairies. They will hand a reader what is indisputably a sow's ear and enthusiastically declare it a silk purse worth tens of millions of dollars, because undeterred by an actual story on the page (that bedrock of the Story Department's belief system), they envision a beautiful movie in their mind, and this is the thing they champion. Like tourists in a foreign country without a map, they believe it's possible to walk from New York to Patagonia, that Patagonia is a paradise, and the galling, infernal thing about these creatures is that every so often, they are right.
-- Pritchard Murphy