"Don’t think about it as a romantic comedy. Don’t look at the tried and true and what the movie needs to be. Look at these people. Look at what makes them unique and perfect for each other. Think about your views on love and courtship and what you think is funny about falling in love right now, and what do you think really makes a relationship? And go at it with a consciously thematic and socially conscious point of view. “What do I have here that will really speak to my peers about love and romance?”
Creative Screenwriting magazine asked me some questions about the genre that I could not help but try to answer. As a general update on what's up with rom-coms these days, you may find the interview of interest.